Tag Archives: challenge

Creating personas and empathy mapping.

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After conversations with the groups last week, we thought it would be useful to provide you with some helpful tools in your journey towards innovation. It is important when tackling these big challenges to approach them with fresh perspectives. In order to be innovative you must firstly understand the motivations and needs of your user(s) and importantly, be able to empathise with these motivations and needs.

Personas and empathy maps are important tools in creating empathy with your user(s).      A persona is a fictional character, created through research and audience interaction, that represents a typical user for a product or service. Creating personas is a way to better understand your audience and stakeholders, allowing for specific focus on “who this is for.” Creating personas also helps to challenge existing  assumptions about users or groups along the way. Creating personas helps you to consider the motivations of your users, and focus on a human centered approach to challenges. As a group you might like to create a persona or personas shaped by your visits to your organisation and its users.

This 3 minute watch on personas provides context on what personas are; why they are important tools and how to use them…

“Personas are the handle you use to grab hold of what you learned from your research. They humanize the context, background, and motivations of your users.” Alan Cooper
To create your own personas download the Nesta Persona sheet here: https://www.nesta.org.uk/toolkit/personas/

Empathy mapping is another incredibly valuable tool in understanding users. The value of empathy mapping is that it allows you to gain a rich understanding of your users and spot new areas of opportunity.  By mapping out what users say, do, think and feel, we can begin to better understand our users and empathise with their actions and thoughts.

As a group you could discuss and map out; What did your user say? Did anything stick out as a quote or phrase? What actions and behaviors did you observe? What might your user be thinking about? What does this tell you about your user? And; what emotions might your user be feeling?

Some useful links for creating personas:

http://opendesignkit.org/methods/personas/

https://uxknowledgebase.com/creating-personas-part-1-cf1bef5b7eba

Some useful links for getting started with empathy mapping:

https://dschool-old.stanford.edu/groups/k12/wiki/3d994/empathy_map.html

https://www.artscouncil.org.uk/publication/making-digital-work-toolkit

https://sites.dundee.ac.uk/dundeeghc/2016/10/31/empathy-maps/

Let’s Create a Culture of Collaboration

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“Create a Collaborative Mind-set”

– IDEO

As GHC17 problem solvers, you’ve been tasked in identifying insights and opportunities to bring about positive change for real people experiencing very real and complex issues. Key to the success of this will be teamwork.

Let’s look to IDEO co-founder David Kelly for some advice whilst working towards innovation as multidisciplinary teams:

  1. Every team member should be given the same amount of respect
  2. Take advantage of individual skill sets: throw egos out the window
  3. Embrace the opportunity afforded by bringing together people with different backgrounds and expertise – you’ll have more resources, insight, and experience to draw from

In other words, let’s create a culture of collaboration and recognise the strengths afforded to your teams brought by the various backgrounds and fields of your members. The next five weeks are yours to explore, discover and ideate and embracing the opportunity to do this together will really make your project sing.

Building on this thinking and echoing some of the advice shared by GHC16 winners Open Ears in our induction session, here are some final top tips from your GHC facilitators for successful teamwork:

  • COMMUNICATE: Establish and use somewhere central, like Facebook or the GHC webmail platform to communicate with your group. Share where you’re at and discuss progress in between meetings.
  • BE MINDFUL of the commitment you have made to the team. It is good professional practice to give this your full attention – if meetings are arranged, attend them. 
  • PROJECT PLAN & DELEGATE: Compile a task list – who does what and when?
  • PREPARE for your final presentation. Make sure every team member is clear on their role within the presentation and collect and compile visuals to communicate your project well.

Global Health Challenge 2017 is Go!

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Day one of 2017’s Global Health Challenge kicked off with vim and vigour this week as students, sponsors and staff considered challenges from eight innovative local organisations; The Archie Foundation; Deaf Links; Dundee International Women’s Centre; Faith in Community; Hearing Voices Network Dundee; PAMIS; Parkinson’s UK; and NHS Tayside Primary Care Services. Applicants from across the University’s nine schools gathered to discover, question and ruminate eight impactful challenges about health and wellbeing. Tasked with tackling issues such as awareness, stigma, and understanding, these challenges invite this year’s problem solvers to focus on being empathic and ‘walk for a little in someone else’s shoes’ to create products or tools, spaces or services that promote, support and enable healthier futures.

Working in DUSA’s Air Bar for the afternoon, the fantastic Linsay Duncan led our ice-breaker and energised us with something a little different; Northern Soul Dancing! We learned how to jump and spin and to ‘Keep on, keeping on’; valuable training in going forward over the next five weeks of the GHC as we strive to be agile, focused and dedicated in addressing the challenges posed.

Invigorated from dancing, we then heard from the eight project sponsors as they pitched and framed challenges inspired by the work they do and the real people they work with. Coming together in a BarCamp style we worked on being present, questioning our experts, contributing to discussion and generating questions and key themes to begin to explore each challenge. We worked quickly as students’ self-selected four challenges to investigate, capturing key words, themes and questions on post-its, which were then clustered together to build a picture of the problems faced. We then took some time to reflect and recap before students identified and signed up to the challenges they will work on for the duration of the GHC. The final formed groups consist of around seven members who represent various disciplines from across the University including; Art and Design, Dentistry, Education and Social Work, Humanities, Medicine, Nursing and Health Sciences, Life Sciences, Science and Engineering and Social Sciences. These groups worked with their project sponsors to curate a set of initial questions and inquiries to drive their thinking over the next week, the aim being to begin to develop understanding of their subject area, of their group mates and of how they will work together during this creative process.

We then heard from last year’s GHC winners, Open Ears, who created a toolkit that aims to educate and raise awareness of the everyday issues experienced by people who are hard of hearing. Team members Alice, Charlie and Simran shared lessons learned and advice with this year’s cohort including; Visit your partner organisations as soon as possible to better inform understanding and collaborate with experts; Outline weekly goals and make the most of your Wednesday afternoon GHC sessions together; Communicate in between meetings using tools like Facebook; and Plan for your final presentations early as you want this to fully represent your hard work.

To close, Alice of Open Ears, shared the inspiring evolution of the team’s project since winning GHC16. Following their final presentation, Open Ears secured funding to further develop their prototype working with NHS Tayside and Deaf Hub. Through this Alice has successfully iterated the Open Ears toolkit and attained a Top 5 position in Converge Challenge 2017. This experience has not only helped to develop the toolkit to the benefit of its’ future users but also afforded Alice the opportunity to undertake entrepreneurial training and showcase the toolkit to a wider audience. There is much to be learned from Alice and her fellow Open Ears members. See Alice’s blog for more of this story: http://www.alicehorton.co.uk/

And on this particular high note, the Induction session wrapped up leaving the teams armed with inspiration and energy for their first week of GHC17.

A visual snapshot of the session:

Using Change Cards to Consider Your Challenge

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In a previous post we shared some advice and links to helpful resources on how to go out about framing the challenge your team is working on.  Once you’ve done this you might  find it useful to start to look at your challenge from different perspectives and one way you can do this is to use a set of change cards like the ones shared below developed by the Policy Lab.  These change cards are framed around six categories and you can use them to collectively explore your challenge further and to develop and deliver your project.  As you work through them they might inspire your team to frame some other questions and create your own change cards that can help shape and inform how you respond to the challenge you are addressing.  As you work through these cards you’ll find they get you thinking about how these challenges might be addressed in other locations, how different groups might approach the challenge and consider how you can be resourceful.

 

This second presentation from the Policy Lab gives an overview of the methods it adopts in its work with civil servants and others to help encourage more open and innovative strategies to developing policy and tackling different issues and challenges.    The Policy Lab makes effective use of user centred design-based approaches  to innovate and understand the problems individuals face and address these problems.  You’ll notice that the presentation talks about challenge setting, something we’re encouraging you to do by framing your challenge.  Another important concept presented here, which is relevant to all the challenges, is to consider and define different personas for the individuals affected by the problem you’re addressing.  This process helps you to build empathy with the people your project will be helping and to start you thinking about the journeys people take as they interact with different services and identify where things could be improved.