Tag Archives: Health

Creating personas and empathy mapping.

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After conversations with the groups last week, we thought it would be useful to provide you with some helpful tools in your journey towards innovation. It is important when tackling these big challenges to approach them with fresh perspectives. In order to be innovative you must firstly understand the motivations and needs of your user(s) and importantly, be able to empathise with these motivations and needs.

Personas and empathy maps are important tools in creating empathy with your user(s).      A persona is a fictional character, created through research and audience interaction, that represents a typical user for a product or service. Creating personas is a way to better understand your audience and stakeholders, allowing for specific focus on “who this is for.” Creating personas also helps to challenge existing  assumptions about users or groups along the way. Creating personas helps you to consider the motivations of your users, and focus on a human centered approach to challenges. As a group you might like to create a persona or personas shaped by your visits to your organisation and its users.

This 3 minute watch on personas provides context on what personas are; why they are important tools and how to use them…

“Personas are the handle you use to grab hold of what you learned from your research. They humanize the context, background, and motivations of your users.” Alan Cooper
To create your own personas download the Nesta Persona sheet here: https://www.nesta.org.uk/toolkit/personas/

Empathy mapping is another incredibly valuable tool in understanding users. The value of empathy mapping is that it allows you to gain a rich understanding of your users and spot new areas of opportunity.  By mapping out what users say, do, think and feel, we can begin to better understand our users and empathise with their actions and thoughts.

As a group you could discuss and map out; What did your user say? Did anything stick out as a quote or phrase? What actions and behaviors did you observe? What might your user be thinking about? What does this tell you about your user? And; what emotions might your user be feeling?

Some useful links for creating personas:

http://opendesignkit.org/methods/personas/

https://uxknowledgebase.com/creating-personas-part-1-cf1bef5b7eba

Some useful links for getting started with empathy mapping:

https://dschool-old.stanford.edu/groups/k12/wiki/3d994/empathy_map.html

https://www.artscouncil.org.uk/publication/making-digital-work-toolkit

https://sites.dundee.ac.uk/dundeeghc/2016/10/31/empathy-maps/

Good to See You – Welcome to GHC!

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Hello!

Welcome everyone to Global Health Challenge!

It is a delight to welcome you. My name is Louise and I am one of a large team across the University who have joined together to design and make happen the Global Health Challenge. You’ll get to meet and work with the team as the afternoon and challenge progresses.

First, let me tell you a little bit about Global Health Challenge.

Global Health Challenge is a glimpse of the future; it’s a change agent with a concern about doing things differently. It is about challenging the norm. We’re here to raise the game, to raise your game, and ours. We’re doing that by pushing ourselves out of our comfort zone, to work in new ways and with people we’ve not worked with before. Everything about this initiative is voluntary, and that is what makes it such a compelling story. We’re here to do some good.

Let me share with you an interesting fact, the world population is forecast to increase by two-thirds in the 21st Century. Did you know that? For me it’s the call to action that has impacted most. Let me tell you why. In the 19th Century there were 1 billion people on the planet. In 2017 there are just over 7.6 billion, and by the end of the 21st century it is expected to be over 12 million. This is an exorbitantly high rate of growth with an extra 50 million people added to the Earth’s population, each year.

How does this connect to the Global Health Challenge? Every single person on the planet requires help with their health. This population scenario requires us – you and I – to very carefully, sensitively yet radically rethink ‘normal’.

What I’m saying is, Global Health Challenge has an entrepreneurial character – it’s not about teaching you to become an entrepreneur – but you could use it to help with that, if you wish.

Our commitment to you is to help you stand out from the crowd, to afford you opportunities to develop discovery, to think, be enterprising, to let you fail and get things wrong, and to work with you to understand how to fix it. It’s also to respectfully tell you to get over yourself if one of your ideas isn’t taken up by the team, because teamwork is what is needed. We’re committed to building your agility, resilience and your capacity to empathise with the world around you. Why? So that, should you chose to, you may lead, manage, innovate, and excel in your future professional worlds. These skills enhance the likelihood that you will identify and capture the right opportunity at the right time for the right reason.

Every single person in this space is formidable. You have something unique and very special to bring to the challenge we are about to embark upon.  We really want you to do something great! We will do everything we can to help facilitate your journey.

Enjoy!

 

With thanks to Professor Heidi Neck, Babson College USA, for inspiring this welcome.