“Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.”
-d.School Method Cards, Institute for Design at Stanford
Empathy Maps are useful tools in allowing us to gain a richer understanding of the lives of our user(s); what are their lives like; what is important to them; what do they need and want? Having this level of understanding is key for effective design. As a group you might like to map your users’ key issues and insights relevant to your developing design concepts to ensure you are considering both the intrinsic and wider impacts that your ideas and solutions may have within your chosen GHC theme.
Some great resources:
d.School Empathy Map Method Card
Nesta’s Empathy Mapper template