{"id":418,"date":"2018-11-05T16:42:49","date_gmt":"2018-11-05T16:42:49","guid":{"rendered":"http:\/\/sites.dundee.ac.uk\/dundeeghc\/?p=418"},"modified":"2018-11-07T15:24:00","modified_gmt":"2018-11-07T15:24:00","slug":"creating-personas-and-empathy-mapping","status":"publish","type":"post","link":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/creating-personas-and-empathy-mapping\/","title":{"rendered":"Creating personas and empathy mapping."},"content":{"rendered":"<p>After conversations with the groups last week, we thought it would be useful to provide you with some helpful tools in your journey towards\u00a0innovation.\u00a0It is important when tackling these big challenges to approach them with fresh perspectives. In order to be innovative you must firstly understand the motivations and needs of your user(s) and importantly, be able to <em>empathise<\/em> with these motivations and needs.<\/p>\n<p>Personas and empathy maps are important tools in creating empathy with your user(s).\u00a0 \u00a0 \u00a0 A persona is a fictional character, created through research and audience interaction, that represents a typical user for a product or service. Creating personas is a way to better understand your audience and stakeholders, allowing for specific focus on &#8220;who this is for.&#8221; Creating personas also helps to\u00a0challenge existing\u00a0 assumptions about users or groups along the way. Creating personas helps you to consider the motivations of your users, and focus on a human centered approach to challenges. As a group you might like to create a persona or personas shaped by your visits to your organisation and its users.<\/p>\n<p>This <strong><em>3 minute watch<\/em><\/strong> on personas provides context on what personas are; why they are important tools and how to use them&#8230;<\/p>\n<p><iframe loading=\"lazy\" title=\"DIY Toolkit  | Personas\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/jGhgA_kUFrA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h6><em>\u201cPersonas are the handle you use to grab hold of what you learned from your research. They humanize the context, background, and motivations of your users.\u201d<\/em> <a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/medium.theuxblog.com\/ux-design-in-14-simple-steps-b8a0f2780769\" target=\"_blank\" rel=\"noopener\">Alan Cooper<\/a><\/h6>\n<h6><strong>To create your own personas download the Nesta Persona sheet here:<\/strong><a href=\"https:\/\/www.nesta.org.uk\/toolkit\/personas\/\">\u00a0https:\/\/www.nesta.org.uk\/toolkit\/personas\/<\/a><\/h6>\n<p>Empathy mapping is another incredibly valuable tool in understanding users. The value of empathy mapping is that it allows you to gain a rich understanding of your users and spot new areas\u00a0of opportunity.\u00a0 By mapping out what users say, do, think and feel, we can begin to better understand our users and empathise with their actions and thoughts.<\/p>\n<p>As a group you could discuss and map out; What did your user say? Did anything stick out as a quote or phrase? What actions and behaviors did you observe? What might your user be thinking about? What does this tell you about your user? And;\u00a0what emotions might your user be feeling?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-431 size-full\" src=\"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2018\/11\/empathy-example2.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2018\/11\/empathy-example2.jpg 960w, https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2018\/11\/empathy-example2-300x225.jpg 300w, https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2018\/11\/empathy-example2-768x576.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><strong>Some useful links for creating personas:<\/strong><\/p>\n<p><a href=\"http:\/\/opendesignkit.org\/methods\/personas\/\">http:\/\/opendesignkit.org\/methods\/personas\/<\/a><\/p>\n<p><a href=\"https:\/\/uxknowledgebase.com\/creating-personas-part-1-cf1bef5b7eba\">https:\/\/uxknowledgebase.com\/creating-personas-part-1-cf1bef5b7eba<\/a><\/p>\n<p><strong>Some useful links for getting started with empathy mapping:<\/strong><\/p>\n<p><a href=\"https:\/\/dschool-old.stanford.edu\/groups\/k12\/wiki\/3d994\/empathy_map.html\">https:\/\/dschool-old.stanford.edu\/groups\/k12\/wiki\/3d994\/empathy_map.html<\/a><\/p>\n<p><a href=\"https:\/\/www.artscouncil.org.uk\/publication\/making-digital-work-toolkit\">https:\/\/www.artscouncil.org.uk\/publication\/making-digital-work-toolkit<\/a><\/p>\n<p><a href=\"https:\/\/sites.dundee.ac.uk\/dundeeghc\/2016\/10\/31\/empathy-maps\/\">https:\/\/sites.dundee.ac.uk\/dundeeghc\/2016\/10\/31\/empathy-maps\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After conversations with the groups last week, we thought it would be useful to provide you with some helpful tools in your journey towards\u00a0innovation.\u00a0It is important when tackling these big challenges to approach them with fresh perspectives. In order to be innovative you must firstly understand the motivations and needs of your user(s) and importantly, [&hellip;]<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,14],"tags":[26,32,28,39,41,34,42,44,35,37,43,40],"class_list":["post-418","post","type-post","status-publish","format-standard","hentry","category-news","category-resources","tag-challenge","tag-communication","tag-empathy","tag-ghc18","tag-global","tag-health","tag-healthcare","tag-human-centered","tag-innovation","tag-peer-to-peer-learning","tag-personas","tag-wellbeing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts\/418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/users\/205"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/comments?post=418"}],"version-history":[{"count":13,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts\/418\/revisions"}],"predecessor-version":[{"id":436,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts\/418\/revisions\/436"}],"wp:attachment":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/media?parent=418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/categories?post=418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/tags?post=418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}