{"id":129,"date":"2016-10-31T13:44:34","date_gmt":"2016-10-31T13:44:34","guid":{"rendered":"http:\/\/sites.dundee.ac.uk\/dundeeghc\/?p=129"},"modified":"2016-10-31T18:10:15","modified_gmt":"2016-10-31T18:10:15","slug":"empathy-maps","status":"publish","type":"post","link":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/empathy-maps\/","title":{"rendered":"Empathy Maps"},"content":{"rendered":"<p style=\"line-height: 18.0pt;margin: 0cm 0cm 18.0pt 0cm\"><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">&#8220;Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.&#8221;<\/span><\/p>\n<p style=\"line-height: 18.0pt;margin: 0cm 0cm 18.0pt 0cm\"><em><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">-d.School Method Cards,\u00a0Institute for Design at Stanford<\/span><\/em><\/p>\n<p style=\"line-height: 18.0pt;text-align: start;margin: 0cm 0cm 18.0pt 0cm\"><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">Empathy Maps are useful tools in allowing us to gain a richer understanding of the lives of our user(s); what are their lives like; what is important to them; what do they need and want? Having this level of understanding is key for effective design. As a group you might like to map your users\u2019 key issues and insights relevant to your developing design concepts to ensure you are considering both the intrinsic and wider impacts that your ideas and solutions may have within your chosen GHC theme.<\/span><\/p>\n<figure id=\"attachment_131\" aria-describedby=\"caption-attachment-131\" style=\"width: 1007px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131 size-full\" src=\"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2016\/10\/Screen-Shot-2016-10-31-at-13.42.06.png\" alt=\"Screen Shot 2016-10-31 at 13.42.06\" width=\"1007\" height=\"597\" srcset=\"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2016\/10\/Screen-Shot-2016-10-31-at-13.42.06.png 1007w, https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2016\/10\/Screen-Shot-2016-10-31-at-13.42.06-300x178.png 300w, https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-content\/uploads\/sites\/65\/2016\/10\/Screen-Shot-2016-10-31-at-13.42.06-768x455.png 768w\" sizes=\"auto, (max-width: 1007px) 100vw, 1007px\" \/><figcaption id=\"caption-attachment-131\" class=\"wp-caption-text\">Team OAPortunity use an empathy map to better understand the people they are designing for<\/figcaption><\/figure>\n<p style=\"line-height: 18.0pt;margin: 0cm 0cm 18.0pt 0cm\"><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">Some great resources:<\/span><\/p>\n<p style=\"line-height: 18.0pt;margin: 0cm 0cm 18.0pt 0cm\"><a href=\"https:\/\/dschool.stanford.edu\/wp-content\/themes\/dschool\/method-cards\/empathy-map.pdf\"><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">d.School Empathy Map Method Card<\/span><\/a><\/p>\n<p style=\"line-height: 18.0pt;margin: 0cm 0cm 18.0pt 0cm\"><a href=\"http:\/\/artsdigitalrnd.org.uk\/wp-content\/uploads\/2015\/06\/5_Digi_Tools_EmpathyMapper.pdf\"><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">Nesta\u2019s Empathy Mapper template<\/span><\/a><\/p>\n<p style=\"line-height: 18.0pt;margin: 0cm 0cm 18.0pt 0cm\"><a href=\"https:\/\/strategyzer.com\/canvas\/value-proposition-canvas\"><span style=\"font-size: 12.0pt;font-family: Helvetica;color: #141412\">Strategyzer\u2019s Customer Value Proposition Canvas<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Good design is grounded in a deep understanding of the person for whom you are designing. Designers have many techniques for developing this sort of empathy. An Empathy Map is one tool to help you synthesize your observations and draw out unexpected insights.&#8221; -d.School Method Cards,\u00a0Institute for Design at Stanford Empathy Maps are useful tools [&hellip;]<\/p>\n","protected":false},"author":205,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15,1],"tags":[],"class_list":["post-129","post","type-post","status-publish","format-standard","hentry","category-design-and-innovation","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts\/129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/users\/205"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/comments?post=129"}],"version-history":[{"count":2,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts\/129\/revisions"}],"predecessor-version":[{"id":132,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/posts\/129\/revisions\/132"}],"wp:attachment":[{"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/media?parent=129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/categories?post=129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.dundee.ac.uk\/dundeeghc\/wp-json\/wp\/v2\/tags?post=129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}